Netron & Tactic Realtime Marketing

(2014 - 2017)

Netron is a Norwegian creative agency founded in 2002. It works on digital storytelling and interactive and multimedia projects for brands.

Tactic Realtime started as a spin-off from the Netron team and grew into an independent Norwegian martech company. Key people in the company's history included Anton Gorodnanski and Alexander Moon. Its cloud platform automated the creation, publication, updating and analytics of digital advertising in real time - in other words, it addressed dynamic creative optimization.

In September 2019, BrandMaster acquired Tactic Realtime. Later, in February 2021, BrandMaster merged with Papirfly, so Tactic should now be considered part of the Papirfly group. The financial terms of the acquisition were not disclosed.

My experience

At the creative agency Netron, I worked exclusively on the Tactic Realtime project, which simplified real-time advertising management. Tactic grew into an independent product and company that was later acquired.

The project stood out for its deeply developed UI components. For example, our inline-popover elements specifically determined the direction in which content should open based on its position on the page and the scroll level. We had custom timeline, calendar, image-upload, video-upload and other components.

I also remember sophisticated backend testing systems for finding vulnerabilities, automated UI testing, asynchronous file-conversion processing, cross-browser data synchronization, and frontend data storage. For that time and a team of that size, it was revolutionary.